We help agtech startupsreach Product Market Fit
We bridge the design gap between your product and the reality of growers who've seen too many solutions that don't solve their most painful problems.
You built a great product, but you can't get growers to adopt it.
First, you need to address your Product Market Risk
Most stalled products don't have a sales or marketing problem. Rather, there's a disconnect between what your product does and how growers perceive and experience its value.
Product Design Gap Symptoms
High interest, low adoption
Growers show interest but don't commit. Your demos generate excitement, but conversion rates stay frustratingly low.
Many free users, Few paid users
Free trials are popular, but upgrades are rare. Growers aren't seeing enough value to justify the switch from their current workflow.
(Too) Long sales cycles
Deals drag on for months. Growers need more proof, more reassurance, more validation before they're ready to commit.
Clients ghosting
Promising conversations go silent. Growers stop responding after initial interest, leaving your pipeline full of dead ends.
The result? A product-market fit problem you can't solve with better features alone. You need product strategy that understands grower reality.
Our Core Services
Two ways to work with me as your product advisor.
Product Market Fit Therapist
Session Types
No prep needed on my end — we think through your product challenges together in real time.
Includes research and prep on my end. You walk away with a clear action plan for integrating recommendations into your product and design work streams.
One conversation can change your product's trajectory.
Fractional CPO (ongoing advisory)
Structure
Dedicated advisory hours each month (hrs/week or /mo), minimum 6-month engagement
What you get
- • Guide product decisions with an outside advisor's perspective
- • Embed grower-first thinking into your team's culture
- • Build decision frameworks for ongoing product validation
Sustained advisory presence to keep your team moving toward product-market fit.
Curious to see how we can best help you bridge the gap?
From avocado fields to agtech Product Strategy.
Most product strategists come from frameworks and business school. Our founder comes from 10 years in avocado orchards and cattle ranches.
He has lived the grower reality that agtech companies are trying to serve. The tight margins. The skepticism toward solutions pitched by someone who's never gotten mud on their boots.
After years managing operations, he saw the pattern: AgTech founders with strong technical backgrounds building technology-first solutions for problems growers don't prioritize. The design gap.
Now he helps agtech founders bridge that gap. He connects three things most consultants can't: product strategy, business mindset, and the boots-on-the-ground experience.
What our customers say
We wouldn't be true to ourselves without some social proof of our own
20% Conversion Increase
Ricky
US
Low adoption and high churn from suboptimal UX and unclear value proposition
Redesigned app with user testing and added features to boost engagement
12 weeks Farm Design Timeline Reduction
10-20% Conversion Increase
AI-Driven Efficiency Gains
Efrain
Colombia
Increasing operation complexity overloaded their spreadsheet-based farm management system
Implemented a tailored web app centralizing operations with dashboards and AI alerts
15% Input Cost Savings
$5,000 per year Cost Savings
30% Cost Savings & Compliance
Maria
Colombia
Needed documentation and traceability for Global GAP without tech complexity
Implemented a tailored Google Drive-based system for easy operation control
100% Global GAP Compliance
30% Input Cost Savings
powered by think SID
Ricky
Urban Farming | US
20% Conversion Increase
THE CHALLENGE
Agritecture Designer experienced low adoption and high churn due to a suboptimal user experience that discouraged trial without full commitment. Additionally, users perceived the price as too high relative to the delivered value, creating a value proposition gap.
THE SOLUTION
think SID conducted a comprehensive UX/UI audit to identify key issues affecting adoption and retention. They redesigned core app functionalities and added new features, validated via user testing for real feedback. A strategic product roadmap was developed for phased improvements over three years.
THE RESULTS
- ✓Farm design timeline reduced from months to 12 weeks
- ✓Conversion rates increased by 10-20% with a free calculator tool
- ✓Developed a market-oriented product strategy with phased releases and segment expansion
- ✓Connected users with vendors to transition from planning to implementation
HEAR IT FROM RICKY
"think SID had a massive impact on our product strategy and roadmap. Their work covered user research and insight generation, user segmentation and feature set matching, market sizing, and wireframing. My team and I were thoroughly impressed by think SID's productivity, creativity, and strategic thinking. I would highly recommend think SID for any design-related requirement, particularly one that touches on product design, user research, and/or business strategy."
Efrain
Avocado
AI-Driven Efficiency Gains
THE CHALLENGE
Escocia Hass avocado orchard grew, increasing operational complexity and straining their spreadsheet-based farm management system. Multiple users and roles stressed the existing solution, and market alternatives had high switching and maintenance costs. They needed a centralized, adaptable system to manage their expanding needs.
THE SOLUTION
Think SID developed a customized web app centralizing the entire operation with multiple user interfaces tailored to farm dynamics. The app includes visual dashboards for quick insights, proactive alerts, and an AI agent offering data-driven recommendations and responses.
THE RESULTS
- ✓Achieved full compliance with Global GAP standards
- ✓Saved an average of 10 hours per week across multiple roles
- ✓Reduced input costs by 15% through refined analytics and alerts
- ✓Estimated $5,000 annual cost savings compared to other FMS solutions
HEAR IT FROM EFRAIN
"With this new web app, we will be able to double down in our capacity to be more efficient, careful, and proactive in how we manage the orchard. What we value the most is that it shapes to our operation and the cost of switching is probably negative, as all processes remain the same, but with a cleaner workflow across the board. We're still discovering how to push it further to become more productive and efficient."
Maria
Avocado | CO
30% Cost Savings & Compliance
THE CHALLENGE
Escocia Hass faced the challenge of transitioning from a family-run operation to a business-minded farm with Global GAP certification requirements. They needed proper documentation and traceability but struggled with spreadsheets that failed to control operations or provide insights. The collaborators handling documentation had low digital literacy and math skills, complicating system adoption.
THE SOLUTION
think SID developed a customized, Google Drive-based farm management system tailored to their internal processes and team digital skills. This low-tech solution combined operation control with easy documentation and provided user-friendly dashboards that informed decision making effectively.
THE RESULTS
- ✓Achieved full compliance with Global GAP documentation requirements
- ✓Saved 30% in input costs through improved inventory control and tracking
- ✓Reduced manual logging time by 4 hours per week
- ✓Enabled data-driven decisions by upskilling the team
- ✓Created infrastructure to avoid costly inefficiencies and errors
HEAR IT FROM MARIA
"I don't know where we'd be without our information system. I still remember how nervous I was when we were audited by Global GAP, and not only did we comply, but got congratulated by the auditor, who hadn't seen such a solution before."
Learn about product strategy for agtech
Insights, frameworks, and case studies on closing the product design gap between agtech and grower reality. Actions you can take today.
Grower-Centric Product Design
This article explores the reasons why farmers often disengage with agricultural software after demos, highlighting the disconnect between product design and real-world grower workflows. It advocates for a grower-first product strategy that prioritizes understanding and integrating into the daily operations of farmers. By addressing the challenges and realities faced by growers, businesses can improve adoption rates and reduce the gap between demo excitement and actual usage.
Read articleProduct Design Gap in Agtech
This article explores the critical product-design gaps that hinder farmer adoption of agtech solutions in 2026. It identifies common misalignments between product offerings and the realities of growers' workflows, emphasizing the need for agtech founders to design with farmers' needs and trust-building in mind. The content provides insights into improving product adoption through understanding growers’ decision-making processes and the timing of value delivery.
Read articlePrecision vs. Traditional Farming
This article explores the differences between precision agriculture and traditional farming, analyzing the adoption rates, ROI, and the factors influencing the effectiveness of each approach. It highlights the need for farmers to choose the methods that best suit their specific operations, considering both technological and traditional practices. Ultimately, it emphasizes that successful farming decisions should be based on actual evidence and suitability rather than trends or sales pitches.
Read articleStop building features growers don't want. Close your product design gap.
Book a strategy call to discover your design gaps and create a product strategy grounded in grower reality, and not just frameworks and assumptions.